Good Krama Clothing Takes on Berlin’s Eco Fashion Week
A Cambodian born ethical fashion label has launched a fund-raising drive to help it showcase its products in Europe.
Good Krama was born of the desire to have a positive impact on the planet by disrupting the status quo of garment manufacture and reducing the waste it produces.
In a country where the garment industry dominates, Good Krama follows a slow fashion model, designing, creating and producing garments for quality and longevity.
Encouraging slower production schedules, fair wages and lower carbon footprint, its materials are either upcycled from local garment factory remnants or hand woven to order in the traditional Cambodian way. Preferring quality to quantity, the brand follows the reduce, reuse, recycle ethos.
Good Krama will be attending Berlin’s Eco Fashion Week in July and participating in the Greenshowroom. This event is a first, placing sustainability and social responsibility at its core.
The company is launching a Kickstarter campaign to raise $6,000 that will directly help with transport from Phnom Penh to Berlin, event participation fees and preparation for the Spring Summer 2019 collection to be showcased exclusively at the event.
Believing their philosophy should be the industry norm, Good Krama is an ethically conscious and sustainably responsible fashion label that, two years after inception, is keen to scale the brand and take on the European market – from Cambodia with love.