Businesses, government agencies and organisations have come together to clean up the Cambodian capital throughout November.

PHNOM PENH SA-AT was launched at the beginning of the month and aims to educate the public on waste management.

Under the slogan, “Don’t trash the roads! Keep Phnom Penh Clean!!”, the campaign was launched by founders Chy Sila, CEO of Sabay Group, Hun Many, president of Union of Youth Federations of Cambodia, Chea Sophalla, president of JCI Cambodia and CEO of Emerald Plus, Heng Thida, head of Retail Banking, CIMB Bank and Hay Phirum, business strategist for Bosch.

Campaign leader, Chea Sophalla, said: “A Clean Phnom Penh starts with us. This campaign

will serve as a platform where everyone can work together with relevant stakeholders to share knowledge, experiences, and strategies to sustainably protect our environment, cleanliness, and health.

“I’m confident that this campaign will involve and encourage the private sector, government, associations, NGOs and SA-AT Youth ambassadors to help develop our country in order to prepare it for the future.”

PHNOM PENH SA-AT, supported by H.E. Hang Chuon Naron, the Minister for Education, Youth and Sports, will involve public and private educational institutions, including 40 public schools, in Phnom Penh.

Groups of young volunteers will be deployed to conduct outreach with students at these schools to inculcate knowledge about the value of a clean environment with the support of educators.

Hun Many, co-founder, said: “I hope PHNOM PENH SA-AT will serve as an additional means of resolution, alongside existing government mechanisms, to address waste management

issues in Cambodia, especially when it comes to educating the young to jointly solve the problem through active participation.”