YAANA Ventures Takes Stake in Grasshopper Adventures
Newly-created YAANA Ventures, has taken a stake in Grasshopper Adventures, in a deal signed by YAANA Ventures CEO Willem Niemeijer and Grasshopper Director Adam Platt-Hepworth.
Signing the deal, Niemeijer said that Grasshopper and YAANA were ideal partners due to, “a shared vision and belief in responsible tourism which drives a commitment to authentic local travel.”
The partnership aims to expand Grasshopper, which currently runs bicycle trips in 15 Asian countries and handles c.17,000 visitors annually. YAANA will support Grasshopper through investment, managerial expertise, marketing support and human resource training.
Niemeijer explained, “We were attracted to Grasshopper due to their focus on quality. This comes through in their belief in empowered ownership, frequent staff training, and their regularly renewed fleets of bicycles, all of which results in a superior guest experience.”
Founded in 2004, Grasshopper invests in, advises and manages responsible travel and hospitality companies; it has offices in Mandalay, Bagan, Bangkok, Chiang Mai, Saigon, Siem Reap and Phnom Penh. Its bicycle trips range from night rides in Bangkok to multi-day overland cross-border journeys around Indochina. Its customers range in age from five to 75. Grasshopper has also lead trips on paths less-ridden to Bhutan, Japan and Uzbekistan for example.
“Whether it’s a family with young children visiting the Mekong region, or pioneering trips to destinations such as Mongolia or Uzbekistan, we make sure guests have real and immersive experiences,” said Platt-Hepworth.
YAANA Ventures is an owner, partner and operator of entrepreneurial travel and hospitality ventures in Asia. They provide cultural, business and industry expertise to support responsible tourism enterprises throughout Asia.
Headquartered in Siem Reap, Cambodia, Grasshopper Adventures offers day tours in seven locations throughout Southeast Asia and multi-day tours between one and two weeks in 15 countries across Asia. Their goal is to introduce thousands more visitors to the pleasures of cycling around Asia.