Body Shop transforms Westminster Bridge to raise awareness of Bio Bridges with Red Shanked Douc Monkeys
Definition of Bio-Bridges
Bio-Bridges are restored wildlife corridors within damaged landscapes that help endangered species reconnect, enabling them and local communities to thrive.
The Body Shop has today installed five six-foot moss covered monkeys on London’s Westminster Bridge to raise awareness of Bio-Bridges, a new initiative to help restore and protect endangered habitats around the world.
Set against the background of Big Ben, one of the UK’s most prominent landmarks, the monkeys dominate London’s landscape and symbolize the ecological need to link habitats together and restore degenerated habitats. The Body Shop’s new Bio-Bridges programme aims to regenerate 75 million square metres of forest and protect it from exploitation, poaching and unsustainable harvesting. Bio-Bridges regenerate and reconnect corridors between healthy rainforest, linking isolated and endangered animals and plant species, allowing them to again breed and thrive. Another integral part of the programme is to engage the local communities in the long term protection of the Bio-Bridge habitat by helping to provide a more sustainable way of life from them for the people who live in and around the surrounding areas.
The monkeys installed on Westminster Bridge represent a rare and endangered species, the Red Shanked Douc, which is found in the Khe Nuoc Trong forest in North Central Vietnam. Khe Nuoc Trong is the location of The Body Shop’s first Bio-Bridges project, and is a threatened habitat due to hunting for food and medicine and illegal logging, with nearby areas still suffering from the effects of Agent Orange used during the Vietnam war.
Through an in-store and on-line campaign, ‘Help Reggie Find Love’, which features Reggie, a Red-Shanked Douc from Vietnam, customers will directly support the project. Every customer transaction will restore and protect one square metre of habitat in the forest. The Body Shop sources ingredients from all around the world and protecting the biodiversity of the world is key to helping ensure a long-term, healthy and thriving environment for these ingredients, as well as protecting the planet from the effects of climate change.
The second Bio-Bridge project will begin in late 2016 in the Garo Hills of India. This project will also be delivered in partnership with World Land Trust and their partner Wildlife Trust of India.
The campaign will launch in The Body Shop stores globally this summer.