Bradley Green recognises consumer culture over the holidays while visiting family in the UK.
Being back in blighty, right in the thick of the pre-Christmas consumerist hell, did make me laugh. It was more a fake, nervous laugh, but still. I may not be in the majority, but i find it all rather bizarre.
Now, I can see how the holidays are mostly for the kids, as of course, I used to go mad for it. I used to be so excited waiting so impatiently to see if old Saint Nicholas had brought me that Game Boy, or the Optimus Prime toy that was most definitely the best thing since sliced bread. I couldn’t possibly live without these toys.
However, I am no longer an innocent, wee whippersnapper, but rather, quite obviously, a grizzled old grinch. Though I may be lying a little, because I did have a really nice Christmas spent with my family eating fine foods and drinking fine wines. Alternating from beers, gin, port, sherry, whisky, and plenty in between. Playing games, having a laugh, and just generally having a nice time.
So, what’s my beef?
I had a fine time, not because of any particular gift, but because we were all hanging out together, spreading the love and cracking wise. This is exactly what we are told it is all about. Yet, It doesn’t take a genius to figure out that little nugget. It’s all rather obvious, so why do we go along with this tripe? I’d never deny a child a nice present, or ever ruin the Christmas party, at least knowingly.
I would rather the advertisers backed off and left me to it. I guess living away for some time having not returned in a few years, it really does feel like it’s shoved right down everyone’s throats seemingly more now than ever. I suppose I’d be deluding myself in thinking that it hasn’t been the same way for years and years. Modern day Christmas is all about consumerism, and you can’t blame corporations for cashing in on people’s greed and gluttony. I myself can’t say no to a buy one, get one free deal on mince pies.
My mum must have asked me ten times what I wanted for Christmas. I had a think. I honestly couldn’t think of one thing that I needed, or wanted, other than a book I had already bought.
As an adult, I don’t think anyone should really want for anything. As long as you’ve got clothes on your back and food in your stomach, then what else do you need other than a bit of love and affection?
It’s saddening to see people’s frivolous attitudes and purchases, waiting in line overnight for a new iPhone, or a television half the size of a house. For what? Five-minutes worth of hollow joy? Give me a nice bottle of something, and someone pleasant to drink it with, and I’m happy. All this junk we “want” is very disposable and unmemorable, so much so that we repeat this behaviour again, and again, and again for the same empty feeling.
Forget about all of these pointless items and go and tell your mate a joke, or if you need to spend your cash, take someone for dinner. For it will be so much more joyous.