Intercontinental Asiana Saigon appoints new Director of Sales and Marketing

Ms. Michaela Smith is appointed as the new Director of Sales and Marketing for the InterContinental Asiana Saigon. Ms. Smith will oversee the Sales & Marketing activities of the 305-room hotel and also the 260-unit residence set in the downtown of bustling Saigon.

Ms. Smith started her career with the InterContinental Hotels Group (IHG) as the Director of Convention Sales in 2007 at the Crowne Plaza Bratislava, Slovakia. During her tenure, the hotel has achieved numerous awards, including the “Best Hotel in Slovakia” in 2008 and the “Best Business Hotel in Slovakia” in two consecutive years 2007 and 2008.

In 2009, Ms. Smith took a new venture on her career path by joining the Crowne Plaza Dubai, a 5-star property with 568 rooms, 15 conference rooms, 1 grand ballroom with the capacity up to 1,800 pax together with 12 food & beverage outlets. Ms. Smith quickly developed herself and enjoyed a swift rise through the Crowne Plaza ranks to become the Director of Sales and Marketing at Crowne Plaza Dubai. Working closely with the entire United Arab Emirates sister properties, she aligned and launched new strategies to present not only the Crowne Plaza Dubai but other hotels in the family during the overseas Sales Calls and Exhibitions. Her bold strategic decisions brought the results when the Crown Plaza Dubai is ahead of budget in rooms by almost 3 million USD yield-to-dates.

Ms. Smith is originally from Slovakia where she graduated from the University of Commenius in Bratislava, Slovakia. She speaks English, Slovak, Spanish and German. Her hobbies are discovering unknown places, reading contemporary and classical literature and meeting inspirational people. Other than time with IHG, she has worked at the Hotel Regency Club Tenerife, the Mare Nostrum Tenerife Conference Centre and has her own Event organising agency.

“Michaela’ solid hospitality experience complemented by her entrepreneurial ventures in the customer engagement and event organising arena made her the top candidate for this important role at InterContinental Asiana Saigon. She will be a great asset in developing and implementing innovative strategies and initiatives to deliver guests truly wonderful experience.” said Fergus Stewart – IHG Operation Director of Thailand and Indochina cum General Manager of InterContinental Asiana Saigon.