Happiness & UNICEF write history with #NoFilter – Vietnam’s most awarded creative idea

UNICEF’s #NoFilter campaign, developed by Creative Connectivity Agency, Happiness Saigon, keeps on impressing the world. With the recent honoration at the prestigious D&AD Awards Festival it becomes Vietnam’s most awarded creative idea at big international award events.

The impressive list of awards:

  • 2 x Cannes Lions: Bronze Lion
  • 1 x Spikes Asia: Bronze Spike
  • 1 x London International Awards: Bronze
  • 4 x Eurobest: 2 x Gold, 1 x Silver, 1 Bronze
  • 1x The One Club: Bronze
  • 1x D&AD: Graphite Pencil

By means of numerous awards #NoFilter puts Vietnam on the creative map.

“In 2014, when setting up Happiness Saigon our ambition was clear: lead the industry by leading the way. We established our mission statement as well: ‘by 2017, Happiness Saigon will be worldwide regarded and respected as one of the agencies that brought Vietnam on the creative map.” Being awarded at all international festivals of creativity, from Singapore, to Cannes, to London, to New York – through a variety of requirements is going beyond what we aimed for. Needless to add, I’m extremely proud of Happiness, our team, UNICEF, and of Vietnam.” says Happiness Saigon’s CEO and Co-founder Alan Cerutti. 

#NoFilter draws attention to the importance of pure water in Vietnam. The creative idea consists of a series of photographs of Vietnamese children developed in the traditional way, however with the polluted water from the river in their neighborhood. This solid idea demonstrates in a remarkable way the impact of polluted water on the life around the rivers of Vietnam.

This campaign, presented by UNICEF Worldwide, emphasizes an indisputable global issue. Through their program WASH UNICEF is active in more than 100 countries in order to improve water quality, and hygiene.


UNICEF is one of the most trusted names in international development and humanitarian action in Vietnam, with a strong presence in the field and working on child rights advocacy at national level. That trust has been earned over the course of 40 years of partnership with the Government of Vietnam by constantly delivering and renewing a promise made to promote the rights and wellbeing of every child, everywhere. www.unicef.org


HAPPINESS SAIGON is an FCB affiliate agency launched in 2014 and based in Vietnam. The founders Karen Corrigan, Alan Cerutti knew that the time was right for a brand new kind of agency in Vietnam. Happiness Saigon implements the vision of a Creative Connectivity Agency. www.happiness-saigon.com

For more information or to arrange interviews please contact:
Alan Cerutti – alan@happiness-saigon.com